Following a number of major American brands, such as Industry Email List Patagonia and North Face , cosmetics company Lush also followed suit with a complete ban from social media. Founder and CEO Mark Constantine's statement: “ I've spent all my life avoiding Industry Email List putting harmful ingredients in my products. There is now overwhelming evidence we are being put at risk when using social media, ''I'm not willing to expose my customers to this harm, so it's Industry Email List time to take it out of the mix.” These organizations have made their choice mainly for ethical reasons.
Do the platforms match the core values of my Industry Email List organization? But there is one more consideration you can make. Namely that of content guru Cor Hospes. In a recent article he argues for 'stop building on rented land'. Building it: your Industry Email List social strategy. The leased land: the platform. Also read: Forget time management! Work a little less Those are some very bold moves . What should you do with this information? A house with a painting of a girl Industry Email List reading a book. Raison d'être All this can be brought back to the core of your motivations, the core of your existence as an organization and the goals you want to achieve.
You can really make a difference on social Industry Email List media. But are you there only because you think you should be there? Or can you be of added value to your target group on that platform? It is important to remain critical of this. How do you Industry Email List do that? Two steps. 1. Can you explain this in one minute? There is a person (target group) with a problem (market) and you solve that problem (saleable product or service). Now you may be Industry Email List thinking: 'If only it were that simple!' If so, then you need to get started. Because if it is not simple, you will lose customers. Make sure your organization's message is simple.